The Story to Mission Content Lab
SM
Visibility for your voice. Power for your mission.
Visibility for your voice. Power for your mission.
Why this Lab exists
Why this Lab exists
You don’t need a louder voice.
You need a clearer one.
If your drafts are full but your feed is quiet, it’s not a lack of effort.
It’s a lack of alignment: story, mission, and message pulling in different directions. This Lab brings them together, so showing up becomes simple, honest, and sustainable.
Who it’s for...
Who it’s for...
Founders and solopreneurs who know they have a story to share but feel stuck.
Founders and solopreneurs who know they have a story to share but feel stuck.
Founders and solopreneurs who know they have a story to share but feel stuck.
Thoughtful professionals ready to build presence with integrity, not performance.
Thoughtful professionals ready to build presence with integrity, not performance.
Thoughtful professionals ready to build presence with integrity, not performance.
Early-stage creators who want simple systems and a confident, steady voice.
Early-stage creators who want simple systems and a confident, steady voice.
Early-stage creators who want simple systems and a confident, steady voice.
What we do inside
What we do inside
If you’re hesitant but hopeful, sitting on drafts, overthinking what to say, and worried about
“getting it wrong,” you’re in the right place.
If you’re hesitant but hopeful, sitting on drafts, overthinking what to say, and worried about “getting it wrong,” you’re in the right place.
If you’re hesitant but hopeful, sitting on drafts, overthinking what to say, and worried about “getting it wrong,” you’re in the right place.
Story, then mission: define what you stand for and why it matters
Story, then mission: define what you stand for and why it matters
Voice, then visibility: sound like you, not like “content”
Voice, then visibility: sound like you, not like “content”
Systems, then consistency: simple structures that stick
Systems, then consistency: simple structures that stick
Outcomes you can expect
Outcomes you can expect
A clear message you can say out loud without second‐guessing.
A clear message you can say out loud without second‐guessing.
A clear message you can say out loud without second‐guessing.
An authentic voice that feels natural to write and easy to recognize.
An authentic voice that feels natural to write and easy to recognize.
An authentic voice that feels natural to write and easy to recognize.
Content pillars and prompts that remove blank‐page anxiety.
Content pillars and prompts that remove blank‐page anxiety.
Content pillars and prompts that remove blank‐page anxiety.
A calm cadence on one primary platform (often LinkedIn).
A calm cadence on one primary platform (often LinkedIn).
A calm cadence on one primary platform (often LinkedIn).
Visible momentum: conversations, collaborations, and client leads.
Visible momentum: conversations, collaborations, and client leads.
Visible momentum: conversations, collaborations, and client leads.
The Lab Method
Story → Mission → Message → Momentum
Story → Mission → Message → Momentum
Unearth the story
We mine your real turning points, values, and proof. This becomes your raw material.
Name the mission
We articulate the throughline - the change you’re here to create - in a tight one‐liner and
supporting statements.
Shape the message
We translate story + mission into content pillars, angles, and post formats that fit your style.
Build the system
We design a light workflow in Notion: Ideas Hub, Visibility Map, and a cadence you can
keep.
Q&A and Refinement
You bring your questions and recent drafts. We review what resonated, troubleshoot
what didn’t, and workshop live improvements.
What’s inside your workspace
What’s inside your workspace
Notion dashboard
Sessions overview and your central hub
Mission manifesto
The compass for everything you share
Discovering your story
Real moments you can turn into content
Content pillars
3-4 clear themes that focus your message
Tools and worksheets
Simple prompts, templates, and checklists.
Proof & praise
Proof & praise
Ulrike is incredibly knowledgeable and structured in her advice. Her communication is effective and precise, and what I enjoyed the most was Ulrike's professional support and guidance throughout. Small assignments gave me the opportunity to practice what I had learnt, which accumulated into a final task that combined key elements that were personal. Ulrike is great at breaking things down and explaining how to transform the knowledge that you have and deliver it in a clear and concise way.
Tina W.
Ulrike is incredibly knowledgeable and structured in her advice. Her communication is effective and precise, and what I enjoyed the most was Ulrike's professional support and guidance throughout. Small assignments gave me the opportunity to practice what I had learnt, which accumulated into a final task that combined key elements that were personal. Ulrike is great at breaking things down and explaining how to transform the knowledge that you have and deliver it in a clear and concise way.
Tina W.
Ulrike is incredibly knowledgeable and structured in her advice. Her communication is effective and precise, and what I enjoyed the most was Ulrike's professional support and guidance throughout. Small assignments gave me the opportunity to practice what I had learnt, which accumulated into a final task that combined key elements that were personal. Ulrike is great at breaking things down and explaining how to transform the knowledge that you have and deliver it in a clear and concise way.
Tina W.
Ulrike is incredibly knowledgeable and structured in her advice. Her communication is effective and precise, and what I enjoyed the most was Ulrike's professional support and guidance throughout. Small assignments gave me the opportunity to practice what I had learnt, which accumulated into a final task that combined key elements that were personal. Ulrike is great at breaking things down and explaining how to transform the knowledge that you have and deliver it in a clear and concise way.
Tina W.
I feel that I want to write posts now on LinkedIn, whereas before I had so much fear and would only lurk on LinkedIn, watching other people post great content. Ulrike structures the course clearly, she dispels fears and offers good feedback on homework. Super course, great value in a short space of time with an enthusiastic Ulrike!
Sally S.
I feel that I want to write posts now on LinkedIn, whereas before I had so much fear and would only lurk on LinkedIn, watching other people post great content. Ulrike structures the course clearly, she dispels fears and offers good feedback on homework. Super course, great value in a short space of time with an enthusiastic Ulrike!
Sally S.
I feel that I want to write posts now on LinkedIn, whereas before I had so much fear and would only lurk on LinkedIn, watching other people post great content. Ulrike structures the course clearly, she dispels fears and offers good feedback on homework. Super course, great value in a short space of time with an enthusiastic Ulrike!
Sally S.
I feel that I want to write posts now on LinkedIn, whereas before I had so much fear and would only lurk on LinkedIn, watching other people post great content. Ulrike structures the course clearly, she dispels fears and offers good feedback on homework. Super course, great value in a short space of time with an enthusiastic Ulrike!
Sally S.
Before, my mission was just a feeling, and I never took a moment to sit down to put it into words. Having my mission formulated makes me feel more confident about the direction I'm going. I also got more aware of the mindset shifts you need to make when putting content out there, and it was good to realise that everyone has to overcome similar obstacles and insecurities.
Fenna W.
Before, my mission was just a feeling, and I never took a moment to sit down to put it into words. Having my mission formulated makes me feel more confident about the direction I'm going. I also got more aware of the mindset shifts you need to make when putting content out there, and it was good to realise that everyone has to overcome similar obstacles and insecurities.
Fenna W.
Before, my mission was just a feeling, and I never took a moment to sit down to put it into words. Having my mission formulated makes me feel more confident about the direction I'm going. I also got more aware of the mindset shifts you need to make when putting content out there, and it was good to realise that everyone has to overcome similar obstacles and insecurities.
Fenna W.
Before, my mission was just a feeling, and I never took a moment to sit down to put it into words. Having my mission formulated makes me feel more confident about the direction I'm going. I also got more aware of the mindset shifts you need to make when putting content out there, and it was good to realise that everyone has to overcome similar obstacles and insecurities.
Fenna W.
Ulrike helped me to connect the dots between my values, mission and story and to be confident with writing in a way that's true to myself, whilst being connected to my professional goals.
Sophie S.
Ulrike helped me to connect the dots between my values, mission and story and to be confident with writing in a way that's true to myself, whilst being connected to my professional goals.
Sophie S.
Ulrike helped me to connect the dots between my values, mission and story and to be confident with writing in a way that's true to myself, whilst being connected to my professional goals.
Sophie S.
Ulrike helped me to connect the dots between my values, mission and story and to be confident with writing in a way that's true to myself, whilst being connected to my professional goals.
Sophie S.
I got an extra boost of confidence when it comes to content to post on the platform. I never thought that sharing my experience could help other people with their personal growth.
Simona A.
I got an extra boost of confidence when it comes to content to post on the platform. I never thought that sharing my experience could help other people with their personal growth.
Simona A.
I got an extra boost of confidence when it comes to content to post on the platform. I never thought that sharing my experience could help other people with their personal growth.
Simona A.
I got an extra boost of confidence when it comes to content to post on the platform. I never thought that sharing my experience could help other people with their personal growth.
Simona A.
The person behind the Lab
The person behind the Lab
I’m Ulrike Schulz, Content Strategist, digital entrepreneur, and founder of Visible[Focus].
I’ve worn a few hats: in agencies, as a freelancer, in e-commerce, and as a speaker. The throughline is action before strategy. When you start sharing, clarity follows, and so do opportunities.
This Lab is where we make that real for you: simple, human, sustainable.
You’re closer than you think. Let’s give your story a mission, and your mission a voice.
Where content strategy meets story, and calm meets confidence. Turning clarity into visibility, and visibility into opportunity.
Where content strategy meets story, and calm meets confidence. Turning clarity into visibility, and visibility into opportunity.
Where content strategy meets story, and calm meets confidence. Turning clarity into visibility, and visibility into opportunity.
Where content strategy meets story, and calm meets confidence. Turning clarity into visibility, and visibility into opportunity.