1:1 Coaching
It can feel calm, intentional, and deeply aligned with who you are, when you have the right focus.
You’re not out of ideas.
You’re out of clarity.
Your notes are full.
Your mind is busy.
And when it’s time to share… you freeze. You overthink what to post, what people might think, and whether it even matters.
Meanwhile, others show up - not because they’re better, but because they stopped waiting to feel ready.
Because you don’t need louder content. You just need presence with purpose.
You’re hesitant but hopeful, sitting on drafts, overthinking what to say, and worried about “getting it wrong.”
You want clarity, confidence, and a simple way to show up consistently in a voice that feels true to you.
My approach
Clarity in Your Story
You’ll know how to communicate who you are, what you stand for, and why it matters. Your message will feel natural, not forced, and your story will finally align with your mission and goals.
Confidence in your presence
No more hiding, overthinking, or second-guessing. You’ll feel confident showing up online in a way that feels authentic to you, without performing, pretending, or burning out.
A calm, strategic content system
You’ll walk away with a content approach that’s simple, structured, and sustainable. No more chaos or random posting. You’ll know exactly what to create, when, and why.
Visibility that attracts opportunities
Your content will start doing the work for you, opening doors, sparking conversations, and bringing the right people and opportunities your way.
Freedom through alignment
You’ll spend less time trying to keep up and more time building a business (and life) that actually feels good. When your message, mindset, and systems align, growth feels calm, not chaotic.
Creative momentum
You’ll rediscover the joy of creating. With clarity and direction, ideas will start to flow again, and you’ll finally feel that sense of ease, inspiration, and forward movement in your content.
This isn’t another content formula. It’s a clarity-first journey designed to help you show up with calm, confidence, and purpose
Ulrike is incredibly knowledgeable and structured in her advice. Her communication is effective and precise, and what I enjoyed the most was Ulrike's professional support and guidance throughout. Small assignments gave me the opportunity to practice what I had learnt, which accumulated into a final task that combined key elements that were personal. Ulrike is great at breaking things down and explaining how to transform the knowledge that you have and deliver it in a clear and concise way.
Tina W.
I feel that I want to write posts now on LinkedIn, whereas before I had so much fear and would only lurk on LinkedIn, watching other people post great content. Ulrike structures the course clearly, she dispels fears and offers good feedback on homework. Super course, great value in a short space of time with an enthusiastic Ulrike!
Sally S.
Before, my mission was just a feeling, and I never took a moment to sit down to put it into words. Having my mission formulated makes me feel more confident about the direction I'm going. I also got more aware of the mindset shifts you need to make when putting content out there, and it was good to realise that everyone has to overcome similar obstacles and insecurities.
Fenna W.
Ulrike helped me to connect the dots between my values, mission and story and to be confident with writing in a way that's true to myself, whilst being connected to my professional goals.
Sophie S.
I got an extra boost of confidence when it comes to content to post on the platform. I never thought that sharing my experience could help other people with their personal growth.
Simona A.
I’m Ulrike Schulz - Content Strategist, Digital Entrepreneur, and Founder of visible[focus].
After more than a decade working with global brands across London, Singapore, and Stockholm, I realized something simple yet powerful: visibility doesn’t have to be loud, complicated, or exhausting.
Now, I help founders and solopreneurs find clarity in their message, confidence in their voice, and calm in their content strategy, so they can grow their business in a way that actually feels like them.
When I’m not working with clients, you’ll find me creating content, exploring life in Sweden, or chasing my two daughters through the forest.
Because the truth is, balance and visibility can coexist. You just need the right focus.
If you’re ready to stop second-guessing your voice and start showing up with calm confidence, this is your invitation. Let’s make your visibility intentional. Let’s make it work for you.
